標題: Native advertising. What it is and where to post [打印本頁] 作者: tasnuba12312543 時間: 2024-11-10 11:33 標題: Native advertising. What it is and where to post Native advertising is still sometimes presented as some kind of innovation or a better tradition of marketing. But, in fact, this type of promotion was known to everyone a few years ago, especially those who worked in print publications. We all remember examples of this advertising from an early age: in many films of five years ago no, no, and some famous brand will flash.
Natural advertising is the type of content that fits into the format of the site, becoming part of it and without causing rejection from the audience. In addition, it does not depend on “bannery blindness” – a phenomenon shopify website design when, due to the large number of advertising, a person simply does not pay attention to it – and does not cause it to the audience.
What does the native advertising look like?
Examples of native advertising from the feed
Often, it's just a text. And relatively long, which is aimed at highlighting the good qualities of the product, based on a real (most often fictional, but very similar to the real) situation. Conventional topics where native advertising is used is losing weight, earnings and so on. The example is simple: some person talks about how everything in his life was not sweet, but then, with the help of this product, everything began to improve. Here is the simplest form of natural advertising that is familiar to everyone. The simplest and not of the highest quality. The next type of natural advertising is a sponsorship article. This is already more pleasant: it looks like in the source there is an article that is sponsored by some company.
Where to place native materials?
In general, it is not so important where you post the content, the main thing is to make a note that you posted this article in accordance with the partnership agreement (severally, if all this happens on a third-party platform).
The most successful platform for posting the material will Instagrambe Instagram. Images, compared to text, are much more likely to delay audience attention.
On Facebook and VC, editorials can be cited as a good example of natural advertising. Often, they contain something interesting and valuable to the audience.
On YouTube and other video hosting (in the same Instagram, it also works) products can be directly displayed to users: a fashionable watch with a leading, unusual gadgets for characters and so on.
In Twitter, native advertising include recommendations, publications from brands, hashtags and accounts consented for advertising.
