But if we had just made an effort to

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Create a shorter title in the first place, we wouldn’t have this problem. Style headings for hierarchy Headings are used to create hierarchy on a webpage. As the H1 tag is usually the most important heading on the page, your CSS styling should reflect that. In other words, the H1 should be the most prominent tag on the page. This might seem obvious but there are plenty of websites with little visible distinction between H1s and H2s. Include your target keyword Google’s John Mueller said in 2020: And when it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.


Given that the H1 usually wraps around the page title, it’s arguably the most important cell phone numbers list heading on the page. So it usually makes sense to include your main keyword to make the topic of the page doubly clear to both Google and searchers. This is something we do for pretty much all our blog posts. Does it always make sense to do this? Of course not. Sometimes it’s better to use a close variant of your target keyword for readability. For instance, the primary keyword for this post is “how to get more views on youtube.” But as we wrote a listicle, it didn’t make sense to use this in the H1.



So we used a close variation instead. You also shouldn’t be afraid to use conjunctions and stop words to keep things sounding natural. Make H1 tags compelling H1 tags need to be descriptive. That goes without saying. But if you’re writing titles for blog posts, they also need to be compelling enough to entice clicks. How do you create a compelling post title? Before you think of using one of those blog post title generators, consider the purpose of your post. If it exists to attract organic traffic from search engines, and your CMS uses page titles for H1s and title tags, the post title needs to be written for search engine users. How do you know what they want.