of Douyin influencers to make money

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The gene of overseas shopping determines that the early Xiaohongshu will more or less have a showing off wealth filter in the eyes of users. Showing off wealth during this period was mostly unconscious comparison within the circle. Showing off is showing off, and the purpose is to satisfy personal vanity. This is completely different from the early thinking

of Douyin influencers to make money by showing off their wealth and developing agents. Most of the Indonesia Telegram Number Data rich Internet celebrities on Douyin, whether they are real or fake, will go live to sell goods. The purpose of showing off their wealth is to make money, while showing off their wealth on Xiaohongshu serves sophistication. There is no positive correlation between affluence and sophistication.




Rather than showing off wealth, Xiaohongshu, which emphasizes sophistication, is more likely to overturn due to marketing issues. It has previously been involved in photo fraud controversy because photos of scenic spots taken with excessive filters were used. Douyin-style showing off wealth is to promote goods, while Xiaohongshu-style showing off wealth is for marketing to create a refined life. Behind the scenes is Douyin's efforts in e-commerce business and Xiaohongshu's maintenance of its own marketing value.