Who is your text addressed to

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Texts prepared in this way, although often very substantive, are chaotic, not very transparent, and therefore difficult to digest quickly. Who are you writing for? – then answer the question Determine the age, education, social status and profession of your ideal recipient. Of course, remember to clearly define and name his problem. When will the text be read? – awareness of this is extremely important. It is related to what time you will publish your text. You should aim for the time when your potential readers sit down to read. It can be, for example, in the morning with coffee, on the bus before work, at work during a break, or even on Friday at p.m. before a long weekend.

Why do you need this knowledge? In order to choose the most appropriate form, write a long or short text, create an appropriate title, e.g. " things a good manager does on the way to work" or even "How to make the most of a break at work?" What is photo retouching the reader's knowledge? – this is an extremely important point. Why? When preparing texts, we often forget to consider, even for a moment, whether our reader is aware of a given problem. What is his state of knowledge in this area? We must remember that whenever we learn something or experience something, we forget what it was like when we didn't know something.



Having knowledge about a given topic, we rarely wonder how we perceived it when we did not have this knowledge. Assuming that our users have the same level of knowledge on a given topic as we do is a common mistake, known as the curse of knowledge. Text design – I will not tell you now how to precisely design text for the user. Many books have been written on this topic that delve deeply into this topic. To talk about it, I would have to film another episode lasting at least a dozen or so minutes.