Things We Adapting to Said

Apuroos1455

This is customer-driven change, at least in the high-end real estate market, which is still a long way off ( ) A challenging question for innovators Michael Schrager of the MIT Center for Digital Commerce asks: Who do you want your customers to be? Your answers indicate whether you can offer much real innovation. Year Month Day Reading Time: Minutes Topic Innovation New Product Development Subscribe Share What to  to your boardroom What questions managers should be asking about AI models and data sets in stores everywhere.

Schrage a fellow at MIT's Center for Digital Business and the Innovation and Entrepreneurship Group at Imperial College London, who has written a new e-book Job Function Email List with this title, argues that this question differentiates companies with truly innovative capabilities from those with Companies that don’t have the ability to truly innovate. . (Schrager asserts that if your answer is actually that we want our customers to be the ones who buy more of what we sell, then you're selling, not innovating.) I was recently in Cambridge.



Successful innovations change the people who use them. Schrager said innovation is not just about adding new value, but also about how to change users. Consider, for example, how Google transformed hundreds of millions of ordinary people into information seekers, thereby improving Google's own algorithms and search capabilities. Or think about how your smartphone (or account) has changed you and the way you behave. Whether successful innovations come from an earlier era (such as Henry Ford's Model Car) or involve contemporary technology, one common thread is that successful.