Taobao connects to WeChat payment

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Taobao's access to WeChat payment has a profound impact on the e-commerce industry. What impact will it have if the e-commerce industry begins to "reverse choose one or the other"? This article analyzes this, let’s take a look. Taobao is about to connect to WeChat Pay. This news during the Spring Festival is of great significance to the entire e-commerce industry. , and the e-commerce industry starts the "reverse choose one" It has been years since Taobao and WeChat blocked each other, and the policy of interconnection has been implemented for nearly three years. "Zhuangshuai Retail E-

commerce Channel" believes that Taobao will now be connected to Malaysia Phone Number Data WeChat payment, and the two will fully realize interoperability. There are two reasons: First of all, the business profitability of Taobao and Tmall is declining: Alibaba’s third quarter financial report for fiscal year shows that Taotian Group’s quarterly revenue was billion yuan, a year-on-year increase of %, and its adjusted profit before interest and tax was billion yuan, a year-on-year increase of %. Growth was only %. Alibaba



Group CEO Wu Yongming admitted that he is currently in the process of "how to increase users' consumption frequency to drive GMV growth." The audience of WeChat Pay is as high as billion (Tencent’s third quarter financial report WeChat monthly active users data) , among which there are a considerable number of older users. Based on the user’s usage habits and Taobao’s own business growth, access to WeChat Payment has the opportunity to gain wider user support and gain new growth. Secondly, from the perspective of industry competition, Taobao and Tmall are no longer the only competitor facing JD years ago.