Next time you find yourself dreading PPC ad creation, turn to these “tried ...

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Our minds are programed to connect education with September. This leads to the highest levels of traffic for educational searches on Google typically peaking in July and August. Whether it be a parent hunting down a school to send their child to, or a middle-aged worker looking to enhance their professional background, education is on the mind. The same goes for winter, specifically January. “August and January are always the two biggest enrollment periods, so we always boost our budgets for those months,” says Adam. “

Although I do run our ads all year around because we have so many continuing education applicants IT Numbers and six starts throughout the year so I see conversions go up and down on a cyclical basis. Yet, still August and January are always our highest traffic months.” There’s still time to get your PPC strategy up-to-speed for the beginning of the school year, so follow these tips and prepare yourself for an uptick in applicants. Margot Whitney MEET THE AUTHOR Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.




See other posts by Margot WhitneyI’m going to come right out and say it—writing PPC ads is a drag. It’s tough enough to dream up creative, attention-grabbing messages and doubly painful when you realize that your copy teeters over the allotted character limit. In a recent bout of PPC ad copy induced frustration, I had a revelation—rather than reinventing the wheel, maybe it’d be more worthwhile to play copycat and riff off ads that we already know work. I chopped up these ad templates line by line and landed up with enough possible variations to create 288 different ads.