Not even mentioning search engines and the google nlp api

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However, this cost is likely to change depending on the auctions, including during the campaign. On the other hand, for the acquisition of “classic” advertising space, the CPC is fixed at the start of the campaign and does not change throughout its duration. This means that the cost per click is closely linked to the overall cost of an advertising campaign on the web, and therefore to its profitability.

Which makes CPC an extremely important parameter for advertising strategies. Particularly when this CPC is conditioned by auctions: you must then activate the right levers to maximize clicks with BTB Directory regard to the targeted keywords and the maximum budget that you can allocate to your campaign. What advertisements are associated with a CPC strategy? The CPC system amounts to renting advertising space through a host/broadcaster and paying each time a click is recorded on the ad.

Many advertising agencies use this payment method as part of paid acquisition campaigns. We find the CPC, for example, for: Sponsored links text advertisements Advertisements on social networks Facebook, Twitter, Instagram, LinkedIn, etc. Image ads Shopping ads on Google Ads in video format However, cost per click is not the only billing method that exists in the current digital advertising ecosystem. For CPC, we can substitute the CPM or “cost per thousand impressions” the advertiser pays when his ad has been displayed a thousand times, the CPV or “cost per view” the advertiser pays when his advertising video has been seen , or the CPA or “cost per conversion” the advertiser pays when Internet users carry out specific actions, defined in advance.