Used on a daily basis by individuals and businesses

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However, cost per click remains one of the most used because of its many advantages. Why is cost per click an important indicator for paid digital strategies? These advantages, precisely, make CPC a performance lever in the context of advertising campaigns on the web. Measuring cost per click allows you to… Generate more traffic CPC ads being displayed on channels highly frequented by targeted Internet users, which automatically increases the visibility of your ads.

Pay only when a user clicks on your ad and arrives on your website or landing page, therefore based on the traffic actually generated. Improve your advertising campaigns by comparing costs with BTB Directory revenue generated, once you have the actual CPC. Efficiently manage your campaigns by reallocating your advertising budget to ads that give the best results. Automate your CPC bidding strategies to focus on your core business your campaigns are then managed by the broadcaster, who takes your interests and budgetary constraints into account to optimize your strategy.

Maximize your Ads campaigns by ensuring that each click is relevant and results in the desired action being carried out. Monitor the evolution of your advertising ROI by taking into account multiple indicators such as customer acquisition cost and by optimizing your expenses in particular by setting a maximum CPC. How to optimize your cost per click? The CPC does not depend on the advertiser. It results from a set of parameters which include the competitiveness of a keyword, the ranking of the ad which itself takes into account its quality, its relevance, the expected click rate, the bid maximum, the context of the Internet user's search, etc.